65% of Internet users see online search as the most trusted source of information about people and companies
Regardless of how absurd this may be, it is nonetheless the reality, that’s also a higher level of trust than most other online or offline source.
from the 2014 Edelman Trust Barometer
65% of Internet users see online search as the most trusted source of information about people and companies
Regardless of how absurd this may be, it is nonetheless the reality, that’s also a higher level of trust than most other online or offline source.
from the 2014 Edelman Trust Barometer
85% of consumers use the Internet for research before making a purchasing decision
The frequency of online research to assist decision making prior to a commitment steadily increases, in time, experts expect the number to near 100%
from Yelp
79% of consumers consider online reviews to be equally as trustworthy as personal recommendations.
It’s critical to keep a clean reputation online, any negativity can rob you from personal and business opportunities.
from the 2013 BrightLocal Consumer Review Survey
66% of all online harassment occurs on social media websites and apps
The freewheeling nature of social media makes it ripe for personal attacks and slander, however the most damaging attacks occur anonymously on other websites, such as free access blogs, popular forums and “consumer advocacy websites” such as ripoffreport.com, scam.com, pissedconsumer.com
from Pew Research’s “5 Facts About Online Harassment”
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